Virtual influencers, or computer-generated social media personalities, are becoming increasingly popular in the entertainment industry. These digital beings are created to mimic the actions and personalities of influencers in the real world, but with the added benefit of being able to constantly and continuously push goods and services. Due to their huge fanbases and ability to interact with their audience in ways that traditional influencers cannot, investing in virtual influencers has the potential to completely change how brands and businesses sell their goods. Furthermore, virtual influencers can be customized to fit the brand image and messaging, making them a perfect marketing tool for niche markets. While investing in virtual influencers may seem unconventional, it is a strategy that should not be overlooked as the entertainment industry continues to evolve in the digital age.