There are multiple use cases for building a brand, however, the main goal of building a brand is to boost sales. Let me give you an example to provide insights on how building a brand boosts sales. Even before Apple Inc launches its latest iPhone, people are already eager to buy it. For instance, when iPhone 15 was released and there were speculations on 15 Pro and 15 Pro Max, people were waiting for these devices to be released. This is the magic of branding – having a strong brand means customers are ready to buy your product as soon as it's released. You might not be able to replicate what Apple has done but building a brand can still help increase future sales.
