Fan engagement plays a critical role in investment opportunities in the sports industry. This is because fan engagement drives revenue growth, which is a key factor in determining the value of sports franchises. Sports fans are the heart of the industry, and their devotion can lead to lucrative investment opportunities. Fans are more inclined to support their favorite sports teams by making purchases, attending games, and making financial investments if they are more involved and devoted. While making investment selections, investors must take fan engagement techniques into account, such as social media campaigns, fan events, and loyalty programs. Fan engagement is an important component in investment prospects because a sports franchise's fan base is intimately linked to its performance.