Market volatility is the degree of price variation in financial assets over a specific time frame. It can significantly change how investors make investing decisions because it affects both risk and reward. Investors may become more cautious and risk-averse during times of high volatility, which could cause them to choose more conservative investments. On the other side, some investors can see volatility as a chance to profit from market gyrations and make investments in assets that are cheap. Market volatility's influence on investing choices ultimately depends on a person's risk appetite, investment goals, and general market outlook. Successful investment requires an understanding of and readiness for market volatility.