Particularly in the sports business, sports sponsorships play a big impact in investing potential. Athletes or other sports figures promote a company or good through endorsements, which is a type of marketing that can have an impact on the stock market. A successful endorsement can have a significant impact on a business's profits, brand reputation, and market share. Potential investors that have faith in the success of the approved brand may likewise be drawn to it. On the other hand, a poorly executed endorsement can lead to a loss of reputation and revenue for both the athlete and the brand. Hence, the role of sports endorsements in investment opportunities cannot be ignored.