The pulp and paper industry is one of the largest consumers of water, using significant amounts in the production process. As such, the industry faces challenges related to water scarcity, quality, and availability. Investing in water efficiency solutions can help the industry reduce its water footprint, improve operational efficiency, and reduce costs. Water use and outflow can be reduced with the use of technologies like closed-loop water systems, water reuse, and water treatment. Investors can also consider businesses that provide water-efficient solutions, like those that produce pulp and paper equipment and offer water technology. Industry, the environment, and investors can all gain from investments in water efficiency.