Treating a customer as a king is one concept all business owner must abide. when a customer is treated as a king, it means that the business owner acknowledges the customer is the focus and central driver of your business which is the reality. In the long run it's the customer who keeps your business afloat with their patronage. Without customer, there's no business. So business always need customers as such they need to be treated just like a king. What do you think?