An effective strategy is to focus on your company culture. By creating a positive work environment, you can attract and retain top talent, which can help to build a strong brand reputation. Also, a strong company culture can help to differentiate your brand from competitors, as it can be difficult for competitors to replicate a unique culture. Another strategy is to focus on customer experience. By providing exceptional customer service, you can build a loyal customer base that will spread the word about your business. Word-of-mouth marketing can be incredibly powerful, as it can reach new customers who may not have heard of your business otherwise.