What are the advantages and disadvantages of influencer marketing?

[nomad]

Influencer marketing is very popular these days. Brands pay hundreds of thousands, even millions to the influencers for giving shoutouts to their products. It is said Christina Ronaldo, a football player, charges 2 million USD for one promotion through his In Instagram page. Do you really think Influencer marketing has high conversion? Do you see any disadvantages of influencer marketing?

 

[eldavis]

One major advantage of influencer marketing is that you can easily get more people due to the amount of followers the influencer has, but if the influencer does anything negative, it would affect your products as well.

 

[cherry123]

Yes influencer marketing is realling in high demand now. A lot of people would want to use the popular faces for their business. Yes you would get more people buyug your product because of them

 

[kirubel]

Influencer marketing is a big thing and the owner of the business or the owner of the product will get a lots of customers for using the influencers to advertise its products, the problem of using influencers is that they accept any kinds of advertisements, and if your compotator offers them a money to advertise for them then they will advertise it.

 

[You]

It includes authenticity, tapping into trusted voices, boost brand awareness and connect with niche audience, and high conversions. On the other hand, these can be deemed costly, where businesses lose power to control messages fully and measuring a tangible return-on-investment is difficult. Appropriate screening and handling of the partnerships to optimize the gains.

 

[timewo]

Some of the influencers may have purchased their followers, and some of the followers may not be active online. So though social media influencers get a lot of coverage in mainstream media, the followers may not be genuine.

 

[eldavis]

Some of the influencers may have purchased their followers, and some of the followers may not be active online. So though social media influencers get a lot of coverage in mainstream media, the followers may not be genuine.

true, this is why before selecting an influencer, it's not just by the amount of followers they have but they also look at the engagements. How many people usually like their posts and comment on them. These are some of the things they look into.

 

[timewo]

Likes and comments can also be purchased by the influencer, the social media channels have been marketed very well due to which they get more media coverage, while online publishers struggle.

 

[Stardom22]

Influence marketing is very expensive as most influencers charges so how on the doing of the job

 

[Min George]

One advantage of influencer marketing is that it can be easily targeted to a particular audience.

 

[Nite]

Yes. Influencer marketing is all about brands teaming up with influencers whose followers match their ideal customers.