There are several compelling benefits for educational institutions to offer digital marketing education and training:
1. Relevance
Digital marketing is one of the most in-demand and cutting-edge fields. Offering education in areas like social media, search marketing, and data analytics keeps curriculum timely and engaging for students.
2. Career readiness
Digital marketing skills help graduates stand out in the job market and be ready to add value from day one. These are transferable skills applicable across many industries and roles.
3. Enrollment driver
A robust digital marketing program can attract enrollment from prospective students interested in a career-focused education with real-world applicability. This appeals to both traditional and non-traditional learners.
4. Revenue generation
Digital marketing certificates, courses, seminars, and training programs can also generate revenue for schools through extension studies or executive education programs.
5. Partnership opportunities
Businesses are eager to hire graduates with digital marketing training. Educational institutions can partner with companies to develop sponsored research, internships, speakers, and other collaborations.
6. Future-proofing
Digital is only becoming more central to marketing and communications. Offering digital marketing education ensures schools stay cutting-edge and provides skills valuable throughout students' careers.
With strong student demand, employer need, and societal relevance, educational institutions have many incentives to offer digital marketing instruction and help build expertise in this critical discipline.
1. Relevance
Digital marketing is one of the most in-demand and cutting-edge fields. Offering education in areas like social media, search marketing, and data analytics keeps curriculum timely and engaging for students.
2. Career readiness
Digital marketing skills help graduates stand out in the job market and be ready to add value from day one. These are transferable skills applicable across many industries and roles.
3. Enrollment driver
A robust digital marketing program can attract enrollment from prospective students interested in a career-focused education with real-world applicability. This appeals to both traditional and non-traditional learners.
4. Revenue generation
Digital marketing certificates, courses, seminars, and training programs can also generate revenue for schools through extension studies or executive education programs.
5. Partnership opportunities
Businesses are eager to hire graduates with digital marketing training. Educational institutions can partner with companies to develop sponsored research, internships, speakers, and other collaborations.
6. Future-proofing
Digital is only becoming more central to marketing and communications. Offering digital marketing education ensures schools stay cutting-edge and provides skills valuable throughout students' careers.
With strong student demand, employer need, and societal relevance, educational institutions have many incentives to offer digital marketing instruction and help build expertise in this critical discipline.
