What are the key metrics used to measure the success of advertising campaigns?

nomad

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How do you measure the success of your advertising campaigns, how do you ensure that your ad campaigns have given you a good return on your investments? Here are some key metrics:
Reach: How many people were you able to reach? In other words, how many people say your ad?
Conversion: How many people used the product and services you advertised? How many products were you able to sell?
 

eldavis

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The easiest way to find out about this is through your results. How sales where you able to make and most importantly what was their reviews about your service .
 
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