The EU's General Data Protection Regulation (GDPR) has significant implications for social media marketing strategies:
1. Consent
Clear, explicit consent is required to process user data for ads or tracking. Strategies must be reworked to comply.
2. Data access
Users can request information on their data that's collected and how it's used. Brands need processes to support such requests.
4. Targeting
Stricter requirements exist around targeting minors or using sensitive data like political views. Marketers must adjust targeting accordingly.
5. Right to be forgotten
Users can request deletion of their data, which means rebuilding audiences and targeting pools.
6. Privacy notices
Transparent privacy policies must explain how data is gathered, used and shared. These need to be updated.
7. Data breaches
Breaches require prompt notification of authorities and users. Incident response plans are essential.
8. Data protection officers
Large brands may have to appoint DPOs to monitor compliance. They will guide privacy strategies.
9. Fines for non-compliance
Potentially heavy fines for violations make GDPR compliance mandatory.
Overall, GDPR calls for responsible data handling focused on user privacy and transparency. Social strategies must shift from reckless data collection and targeting to compliant, ethical use of user information.
1. Consent
Clear, explicit consent is required to process user data for ads or tracking. Strategies must be reworked to comply.
2. Data access
Users can request information on their data that's collected and how it's used. Brands need processes to support such requests.
4. Targeting
Stricter requirements exist around targeting minors or using sensitive data like political views. Marketers must adjust targeting accordingly.
5. Right to be forgotten
Users can request deletion of their data, which means rebuilding audiences and targeting pools.
6. Privacy notices
Transparent privacy policies must explain how data is gathered, used and shared. These need to be updated.
7. Data breaches
Breaches require prompt notification of authorities and users. Incident response plans are essential.
8. Data protection officers
Large brands may have to appoint DPOs to monitor compliance. They will guide privacy strategies.
9. Fines for non-compliance
Potentially heavy fines for violations make GDPR compliance mandatory.
Overall, GDPR calls for responsible data handling focused on user privacy and transparency. Social strategies must shift from reckless data collection and targeting to compliant, ethical use of user information.
