Using the right keywords is one of the basic fundamentals of SEO. It's a term that's always thrown around.
When I started blogging, I used Semrush and one metric I used was keyword difficulty. Basically, the easier the keyword is to rank for, the less the competition you have to deal with. Infact, it may even be possible that no one has written anything about that keyword.
The higher the competition, the harder it will be to rank, but it also means that that's a very juicy keyword with a lot of search volume.
When I started blogging, I used Semrush and one metric I used was keyword difficulty. Basically, the easier the keyword is to rank for, the less the competition you have to deal with. Infact, it may even be possible that no one has written anything about that keyword.
The higher the competition, the harder it will be to rank, but it also means that that's a very juicy keyword with a lot of search volume.