What is marketing automation?

[uptrendfinancialsignal]

It involves using software platforms to automate activities such as email marketing, lead nurturing, social media scheduling, campaign management, and data analysis.
With marketing automation, businesses can deliver personalized and targeted messages to their audience at the right time, based on their behavior, preferences, and stage in the customer journey. It enables the nurturing of leads, guiding them through the sales funnel and increasing conversion rates.

 

[Golden9]

I think artificial intelligence will help to make marketing even easier than it currently it's by automating a lot of processes. You can set up instructions and cut down on cost of hiring assistants

 

[sofiko]

Marketing automation is the use of technologies and tools to automate various marketing processes. It allows you to automatically manage communications with customers, track their actions and interests, provide personalized information and drive sales. Automation makes routine tasks easier, increases efficiency and directs efforts to more strategic aspects of marketing. It allows you to maintain contact with customers and optimize processes, which contributes to the improvement of business results.