data can be used in a number of different ways to improve a marketing strategy. One way to use data to improve your marketing strategy is to look at your customers and identify those people who have long-term relationships with your company. By understanding what they want and what you can offer them, you can create a more efficient and effective marketing campaign for your company. Additionally, using data to identify potential customers can help you connect with them and increase sell rates. Finally, using data can also help you identify which products and services are being used as examples by other companies and then create a campaign that attacks that market share.