What is the difference between B2B and B2C sales which one is more profitable?

[Stardom22]

B2C sales is when a company sells goods/services directly to its customers.
B2B sales are when companies sell goods/services to other businesses. However B2B sales are more profitable because they often lead to repeat customers.

 

[Shavkat]

In my opinion, both can be equally profitable. They just need to do the marketing strategies accordingly. It also depends on how they will reach the common goals in earning profits.

 

[IB D]

B2B is the best form of marketing. It allows for you to ensure that your marketing budget is well accounted for. It is easier to sell to businesses than to sell to individuals.

 

[Niyi Briggs]

B2B targets other businesses to sell products or deliver services to them. Examples are wholesalers that sell to retailers. B2C targets to deliver it's products and services to individuals and households.

 

[fcbetting]

In b2b you don't earn much as b2c but you have much less clients to worry about. You don't deliver product to customers but b2c does and they took profit on it.

 

[Springtime]

B2B involving selling to other businesses whereas B2C sells to individual customers. Both can be profitable. But the marketing strategy should be different. Location matters a lot for B2C businesses.

 

[IB D]

B2B is all about generating leads and being able to convert leads to sales. B2C on the other hand is more spontaneous and may not necessarily have to involve generating and processing leads.

 

[eldavis]

Selling to other business means you would have to sell at a lesser price, though the advantage of this is that you would have repeated customers but you would be selling at a lower price compared to when you sell to a customer directly.