What makes advertising "one-way communication"?

[Shavkat]

To capture the attention of a potential customer, advertising is a one-way communication that takes place in a very short amount of time. There are two main types of advertising: brand, or image, advertising and product advertising. While the latter attempts to promote a particular product, the former aims to increase awareness and interest. In the modern world, advertising includes using the Internet.

 

[Yohanna]

Advertisement is geared towards driving the sales of the business and that is what makes it a one-way communication.

 

[Heatman]

To capture the attention of a potential customer, advertising is a one-way communication that takes place in a very short amount of time. There are two main types of advertising: brand, or image, advertising and product advertising. While the latter attempts to promote a particular product, the former aims to increase awareness and interest. In the modern world, advertising includes using the Internet.

In a situation whereby you're not getting any kind of feedback from your advertisement with your customers, it means that you are only engaging in a one-way communication system.

 

[IB D]

Adverts just pass the message they want you to get without considering if you are favorably disposed to that message. That's why it is a one way communication.

 

[Bisolami]

To capture the attention of a potential customer, advertising is a one-way communication that takes place in a very short amount of time. There are two main types of advertising: brand, or image, advertising and product advertising. While the latter attempts to promote a particular product, the former aims to increase awareness and interest. In the modern world, advertising includes using the Internet.

It is not all advertisement that includes online method but online advertisement is the best.

 

[Stardom22]

It brings the awareness and notice about certain products and services that exists or that which are very new to the market and they are finding their way into the market.

 

[IB D]

And I love the adverts of Heineken. Their messages are subtle, and the moves are artistic. I feel they are the best brand when it comes to advertising

 

[Shavkat]

Advertisement is geared towards driving the sales of the business and that is what makes it a one-way communication.

In this sense, the way of focusing in an advertisement to certain products by the locals. I do agree that it will be a one-way communication because the ads were directly flashing to the target clients.

 

[flower]

Advertising is one way business and it is also lucrative as well.

 

[Heatman]

Adverts just pass the message they want you to get without considering if you are favorably disposed to that message. That's why it is a one way communication.

This is something anyone who is into business advertising needs to look into very well because whenever your business advertisement is not generating any good result or feedback, it means that it is just a one-way communication.

 

[IB D]

Not all adverts are targeted to improve sales. When already established big companies advertise, it is not sales that they need. It is brand penetration.

 

[Yohanna]

Advertising is a one-way communication because it talked about a particular thing.

 

[uptrendfinancialsignal]

Advertisement is a one-way communication simply because it is involving publicity on a particular thing.