Initial Exchange Offerings (IEO) is a blockchain platform for fundraising, similar to ICO. In ICO, fundraising is carried out directly by blockchain developers, whereas in IEO, fundraising is carried out by crypto exchanges such as Binance Launchpad, Huobi Prime, KuCoin Spotlight, Bittrex Exchange. etc. How Initial Exchange Offerings Work IEO creators or developers must first register their project on the crypto exchange, So the developer must be able to convince the crypto exchange or IEO party that the project is in accordance with the smart contract, After that the team from the crypto exchange will review, evaluate and analyze an IEO project, and analyze the white paper, to ensure there is no element of fraud. After the token/coin project has successfully passed testing from the crypto exchange, the developer will pay a registration fee, and send the token/coin to the exchange for sale. In general, exchanges make promotions to attract buyers. IEO is more Trusted than ICO Because the crypto exchange selling IEO will risk its name and reputation, and can give investors confidence and security instead of making huge profits. Like the Read project which was canceled by Bittrex exchange before it was launched. So basically crypto exchanges are not going to help scammers. IEO example Binance Launchpad launched many tokens such as BitTorrent (BTT), Band Protocol (BAND), Axie Infinity (AXS), WazirX (WRX), Alpha Finance Lab (ALPHA) etc.