In the business world customers have a big place and any business or a company small or big companies need a customers to sell their productions and to get good money out of it, so having many and loyal customers is the main goal of a business owners should focus when they start a new business and also when they run a business, and in order to find customers should we go to the costumers and produce something the customers want and something on demand or should we bring the customers to our products?