Customer service is often seen as a necessary evil by businesses. It’s an area that is often seen as a cost rather than an investment, and one that is often neglected in favour of other, more “ glamorous” areas of the business. However, customer service is actually essential to the success of any business. It’s the first point of contact between the business and the customer, and it’s the area that can make or break a relationship. A good customer service experience will encourage customers to come back, while a bad one will send them running for the hills. In today’s competitive market, businesses can’t afford to lose customers, so it’s essential that they invest in good customer service. There are a few key reasons why customer service is essential to your business: 1. It’s the first impression customers will have of your business Customer service is often the first point of contact between a business and a customer. This means that it’s the first impression customers will have of your business. If your customer service is poor, customers will likely have a negative impression of your business before they’ve even interacted with it.