One successful tactic would be to have your business card printed with the language of the country you are trying to conduct business with on one side to demonstrate your respect for that culture and your serious aim. This small effort is required, but it should set you apart from the competition. Because there may be a lot on the line, business meetings can be tense in general. The friction may increase when conducting business across cultural boundaries. You must be mindful of cultural norms, sensitivities, and even taboos in addition to managing the pressures of business.