Some establishment sells prepaid membership cards. It's like a season card where one can have access to the establishment and enjoying its feaures at a discounted price. This was a very popular marketing strategy and they even sell these cards through telemarketers. Do you think this is still an ideal. package?
Business Membership Cards
- Thread starter relcap23
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The first in the city was Macro and I was a member of that big store. It seems they personalized the customers. There's another one installed at the same place. It's like the Pack N' Save Mall in Auckland. There are many already in Cagayan de Oro City.
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- #5
True, this is an assurance that there's already a sure market.
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- #8
It works for some.. I have one from a store but have yet to redeem the points because after years of accumulated points they are only offering a shower curtain and I don't need those. I wish they can convert to cash like some stores.
Yes we always need cash it is better that way than not. Same here I will prefer cash
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- #11
you have a good observation
A lot of gyms and beauty saloons here use this marketing strategy. I personally don't like joining such prepaid membership. There are cases that the companies go bankrupt and the members don't get refund of their membership fees.
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- #13
That is one disadvantage when the company closes down.. I remember having earned a big amount of loyalty card then suddenly the pandemic erupted and when the situation returned back to normal the store was already under new management and gone were my points.
I also joined Macro the first in our city, but it shut down because of mismanagement. There were many members registered at 1,500. They almost earned millions from the registration alone.
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- #15
I was also a member of Macro but hadn't even entered the store till it closed down.
Why didn't you shop at Macro. I bought water dispenser until this time it's still in good condition.
It is important for business to give out the membership card for free to their members.
Membership card means ownership of the business operators. If you're a non member you cannot purchase. I like to disagree this system. The fee for membership is higher good enough for the business owner to add it to his capital.
This is a good way of generating funds for a business. People that value the products of the business highly won't hesitate to buy the cards. Make sure your products or services is high quality to achieve this.
