It is best to attempt to put yourself in someone else's shoes if you wish to understand them. The work of a reporter is difficult. They frequently find themselves in strange situations and are faced with the difficult task of precisely and swiftly acquiring information in order to fulfill short deadlines. If you want to establish a positive rapport with the journalists covering your event, try to foresee their wants and then meet them, as long as the requests are legitimate and don't hurt your company.