When we shop at traditional markets, mini markets and supermarkets, we always see that almost all products have a logo or business brand, but not all logos on products are made by manufacturers or companies that make these products, there are also logos made by buyers ( agent). So, in simple language, white label is a term for products that do not have a brand and upon agreement, the product can be attached with a logo or business brand by the buyer. For example, if you are a rice agent and sell rice to the XYZ mini market group, after it is packaged in a small size, for example 5 kilograms, then the XYZ mini market group will label or trademark the XYZ mini market. Do you think White Label will be mutually beneficial.
What are the Benefits of White Label Products?
- Thread starter Suba
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I agree with you, in general, manufacturers' brands are unknown or don't even have a brand, so it will be difficult to gain customer trust, so it is better to use wholesale brands such as supermall names, or well-known mini market groups.
Those brand names ring bells and customers would be willing to buy those brands. As a wholesaler using my brand for a product, I have to ensure that the product is top quality so that I won't end up spoiling my brand reputation nn
This is a choice for manufacturing brands that are just starting out. They can leverage on the labeling of wholesale brands to break into the market bit by bit. There must be a well defined contract between the manufacturer and the wholesale outlet whose brand is being used.
i don't understand what white label means
Getting to sell white label products is good for a business person that deals on such and the producer of such.
White label products gives businesses the chance to be known as brands for products without having a production plant.
