Bounce Rate measures the time visitors spend on your site in percentage. The time spent on your site is measured in a scale of 0 to 100 and a higher number indicates a higher bounce rate. High Bounce Rate means your visitors did not spend a long time on your site. It can negatively impact your website's ranking on search engine result pages. That’s because high bounce rate means your visitors did not like your site, they did not engage on your site, etc. To maintain a healthy position on search results, keep your Bounce Rate below 50. To reduce bounce rate, your visitors need to spend more time on your site and engage in your site. You can use strategies like high quality content, interlinking posts, adding polls in your site, etc.