What do you think, are customers considered assets and liabilities in business? For me, they can be both assets and liabilities. Let us not forget that good customers bring money to our business and in good faith, we deliver to them our good services to let them retain. However, there are also customers considered liabilities if, after some years of building camaraderie, they were allowed to purchase through installments. At first, they may perform their payments well but after some years, they turn their backs on you by transacting with other businesses forgetting to pay their debts. Lets us stay away from customers like them.