Are customers considered assets and liabilities in business?

[Starmix]

What do you think, are customers considered assets and liabilities in business? For me, they can be both assets and liabilities. Let us not forget that good customers bring money to our business and in good faith, we deliver to them our good services to let them retain. However, there are also customers considered liabilities if, after some years of building camaraderie, they were allowed to purchase through installments. At first, they may perform their payments well but after some years, they turn their backs on you by transacting with other businesses forgetting to pay their debts. Lets us stay away from customers like them.

 

[nomad]

Customers bring you sales, and sales means revenue, and revenue means profit, so how can someone who can bring you money become your liability? Customers are your assets and you need to treat them well.

 

[timewo]

Happy customers pleased with the quality, prices of the products or services which are sold, are assets, while customers who are not happy can be liabilities, especially if they complain or are influential.

 

[Starmix]

Happy customers pleased with the quality, prices of the products or services which are sold, are assets, while customers who are not happy can be liabilities, especially if they complain or are influential.

That's right, those customers who always complain on petty things give us headache. They're liable of their actions especially if they keep complaining on high prices. Prices are asynchronous, it's not the decision only of the business owner.

 

[Springtime]

I think that customers are the assets of a business. They bring you revenue and let you make money. Indeed, there are customers who were given credit failed to pay. We just need to be careful when offering credits to customers. Only loyal and trusted customers should be given this offer.

 

[Starmix]

Customers are assets and at the same time liabilities, but if the latter damaged many products, and do not have the capacity to pay. But if the business is insured everything inside is also insured.