On social media sites like Facebook and Instagram you can create your own shop and sell directly through these sites without having to create your own store. selling from social site is easy because social sites have a lot of users who are also buyers. eCommerce sites like Etsy and ebay allow anyone to sell easily, These platforms have a lot of registered buyers. However, because of competition it can be very difficult to generate sales.
Selling on Social Media Vs. Selling on eCommerce Sites
- Thread starter nomad
- Start date
It is simple to sell your products or services on social media platforms. On Facebook, you can use the Facebook Marketplace. You can also easily set up a business account. In terms of e-commerce, you can build your online store with Shopify or WooCommerce.
E-commerce offers opportunities to have range of products offered for sale displayed in one single platform, but it is not as popular as social media. Most people would rather search for products they intend to buy on social media than e-commerce.
It seems that people are beginning to shift to selling things on social media and it seems they are getting a better result than selling things on e-commerce stores.
I prefer social media because it have a lot of users who are potential buyers. A lot of marketers don't know how to make use of most social media handles. Ecommerce is highly competitive and only advanced marketers can be able to make sales.
These e-commerce sites where mainly created for the purpose of buying and selling, hence it would be a lot easier for you to make use of these sites cause the traffic coming in are simply does who want to buy or sell. While on the other hand selling on social media is good but they can easily be distracted.
- Thread starter
- #11
Do you realize, you can run ads on social media and reach your customer base easily? Social sites have more active users compared to ecommerce platforms. If you do not believe me just compare traffic of facebook and Amazon
E-commerce website might be better but I think it would be a lot easier to make use of social media, this is because there are already lots of traffic there one can take advantage of.
- Thread starter
- #13
Do you realize, ecommerce sites take a huge percentage of your earnings? For instance, if you sell on Etsy, they not only take sales commission but also charges for payment processing.
I actually feel that selling on social media is far reaching than selling on e commerce sites based on the wideness of the user base
