As a small business, dedicating minimal time towards search engine optimization (SEO) can pay off hugely in terms of discovering new local customers online. Follow these 5 tips to improve search visibility and web presence without overstretching limited marketing resources:
1. Choose a SEO-Friendly Web Platform: Whether on WordPress, Squarespace or another system, ensure your website facilitates metadata enhancements, alt text adding, sitemap integration and URL restructuring easily when needed.
2. Optimize Site Architecture: Categorize pages and products in a logically flowing information architecture. Break content down into digestible chunks using strategic keywords in headers and page titles. This helps search bots index more thoroughly.
3. Produce Fresh Localized Content: Publish blog posts regularly showcasing localized keywords and phrases buyers use when searching for businesses like yours. Share insider knowledge!
4. Get Reviews: Ask satisfied customers to leave positive Google, Facebook or Yelp recommendations. These build social proof and credibility for new local shoppers seeking reputable options.
5. Claim Listings: Create free profiles on directories like Google My Business, YellowPages.com and others where customers discover basic info like hours and locations. Keep them updated.
With the right small-scale SEO moves, mom and pop shops can drive impressive website traffic increases from nearby searchers. And privileged local access lets small businesses provide personalized services no faceless national chain could ever match. Compete smarter by staying discoverable.
1. Choose a SEO-Friendly Web Platform: Whether on WordPress, Squarespace or another system, ensure your website facilitates metadata enhancements, alt text adding, sitemap integration and URL restructuring easily when needed.
2. Optimize Site Architecture: Categorize pages and products in a logically flowing information architecture. Break content down into digestible chunks using strategic keywords in headers and page titles. This helps search bots index more thoroughly.
3. Produce Fresh Localized Content: Publish blog posts regularly showcasing localized keywords and phrases buyers use when searching for businesses like yours. Share insider knowledge!
4. Get Reviews: Ask satisfied customers to leave positive Google, Facebook or Yelp recommendations. These build social proof and credibility for new local shoppers seeking reputable options.
5. Claim Listings: Create free profiles on directories like Google My Business, YellowPages.com and others where customers discover basic info like hours and locations. Keep them updated.
With the right small-scale SEO moves, mom and pop shops can drive impressive website traffic increases from nearby searchers. And privileged local access lets small businesses provide personalized services no faceless national chain could ever match. Compete smarter by staying discoverable.
