Ads in Theatres

[nomad]

Advertising in cinema started as soon as cinemas were being shown to the general public. Still today, advertising during the screening of cinema is a very popular advertising method. Do you think advertising in theatres during the show is effective? Do you think this kind of advertising method still works? How does product placement in movies influence consumer brand awareness?

 

[eldavis]

Yes i believe this method still works, the idea is to get a bunch of people have an awareness of your products and services. The cinema is a place that attracts that kind of crowd.

 

[fcbetting]

I understand they earn from ads but Cinestar have to much ads before movie even start. Like 3-4 rounds advertising same other movies currently playing in cinema. Of course you will eat all popcorns before movie start.