Some people are not familiar with the owner of the business installed in their community. They want to support the owner however, they are so hesitant because they have not seen the owner sharing his business with them. The businessman must speak to the people in the community, especially the nearest neighbor. He could provide them with flyers and invite them during the inauguration or anniversary of his business by giving them grand discounts. That is one way to get in touch with the people in your community. You can have their support and protection.