It also situational. We only understand a customer if his intention is pure That customer may just want to buy through credit which you prohibit in your business. Understand only if there's a problem of the product he purchased.
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There are so many cases in which we have to understand that customers are not right but they love to say that customers are always right so that we can take some nonsense from themI don't agree with the statement as customers are always right. But I totally agreed with the statement as always try to understand your customer. Because some of them always try to cheat us and we need to have different strategies to deal with them.