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A pyramid scheme is not a business, it is a scam. There is a difference between a scam and a business. Business means you sell and make money, pyramid scheme means you take money from people and run away.
Some people do view pyramid schemes as a business because of the potential for financial gain. However, it's important to also acknowledge that a pyramid scheme is not a sustainable or ethical business model and can harm individuals and their investments.
This form of business creates an unsustainable model that ultimately collapses when it becomes impossible to recruit enough new participants to pay returns to earlier investors.
Pyramid schemes are indeed unsustainable in the long run because they rely on constantly recruiting new participants to generate profits for those at the top.
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