Does an endorser need to publicly use the product?

[IB D]

No, an endorser does not have to publicly use the product in order to endorse it. However, if the endorser is claiming to use the product, they must have actually used it or be truthful about their endorsement. Misrepresenting a product or endorsement is illegal under false advertising laws.

 

[SHAHID987]

It depends on the endorsement agreement and the laws in the jurisdiction. Generally, endorsers are expected to use the product they endorse and to be truthful in their endorsement. However, there are some laws and regulations, such as the Federal Trade Commission (FTC) guidelines in the US, that require endorsement to be truthful and not misleading, regardless of whether the endorser uses the product or not.

 

[Shavkat]

I do hope that endorsers are really using them. It is not cheating others but also themselves for not using them personally.

 

[Bisolami]

No, an endorser does not have to publicly use the product in order to endorse it. However, if the endorser is claiming to use the product, they must have actually used it or be truthful about their endorsement. Misrepresenting a product or endorsement is illegal under false advertising laws.

Hmm
I get your point. To me, an endorser wants to convince people to use the product so if he does not use it publicly, people may not buy it

 

[Starmix]

There are endorses who are not using the products they endorsed like shampoo products. Though they will be supplied but they give it to their friends or staff.

 

[Springtime]

It's not a legal requirement here that endorsers need to use the products they promote. However, I noted that a lot of influencers/endorsers claim that they have used the product in the advertisement. I'm not sure if they are telling the truth.

 

[eldavis]

Yes its part of the deal. They might have their personal products which they make use of at home but while in public, they can only use the products they endorse

 

[Starmix]

They're just showing the products they use to have volume sales of the owner despite celebrity endorses don't use them. They might have used imported products.

 

[Reedex]

It is very worthwhile for an endorser to us the product publicly.

 

[uptrendfinancialsignal]

It is not compulsory for an endorser to publicly use the product but it will be an advantage if he could do so.

 

[IB D]

I have been in a club with Davido. And I looked keenly to see which phone he was using because he promotes Infinix mobile on ads. To my surprise, he is using an iphone.

 

[nomad]

An endorser is just getting paid for the endorsement, he does not care about the product. Therefore, consumers should be aware that everything the celebrities are promoting might not be useful.

 

[cherry123]

I don't think it is necessary it compulsory for an endorser to publicly use the product but it will be an advantage if he could do so. it will motivate others to buy.

 

[MANASHA]

No, an endorser does not have to publicly use the product in order to endorse it. However, if the endorser is claiming to use the product, they must have actually used it or be truthful about their endorsement. Misrepresenting a product or endorsement is illegal under false advertising laws.

That's correct! Endorsers are not required to publicly use the product in order to endorse it. However, if an endorser claims to use the product, they must have actually used it or be truthful about their endorsement. Misrepresenting a product or endorsement can result in legal consequences under false advertising laws, which is why it's important for companies to ensure that their endorsers are truthful and transparent in their endorsements.

 

[flower]

It is not mandatory but I think it is good for the endorser to do such.

 

[Reedex]

It is not mandatory but I think it is good for the endorser to do such.

If the endorser uses the product, it will serve as an example that the product is good for the audience to use.

 

[Yohanna]

If the endorser uses the product, it will serve as an example that the product is good for the audience to use.

An endorser does not necessarily need to involve in the use of the product that he is promoting but it will be advantageous if he could do that.

 

[Stardom22]

I think there is no need for the endorsers to use the products in public. This is because in some instances the endorsers maybe assigned to endorse a service providing company. How then can they use the services publicly?