I think social media marketing works for both online and offline businesses. In this digital era, having an online presence is essential to create brand awareness and promote your products/services.
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True, a person running his business offline can also make use of social media advertising, they can simply put in all the details they need to drop on how to reach them offline and even have a representative to interact with customers online.The social media marketing is for all types of businesses and it does not really talk about just only one sort of business because you can do it online and offline
I agree with you. The bigger picture is that it is the cheapest way to promote the marketing schemes of a company.For me l think that the social media has a very high contribution for the marketing of the online businesses.