To ensure the smooth sailing of your business, you need to design something that lets you know the morale of your employees and the feedback from your customers. It’s crucial to gather feedback from both customers and employees and learn from mistakes. This will help you make the necessary changes to improve your products or services and tailor them to the needs of your customers. It's from feedback that you learn the root cause of a problem and why your sales did not grow fat. Use feedback to make improvements and grow your business. It hurts to know the results of the feedback but it's the best remedy to solve a hidden problem caused by the workers likewise the quality of the products. Accept and innovate.