How did Pepsi get so successful?

[eldavis]

I do not know much about the product in terms on how they got to this level. But i am extremely sure they where able to achieve this due to their consistency and hard work in advertising.

 

[fcbetting]

In Croatia Pepsi is popular but not more than Coca Cola. Coca Cola have even stronger brand and it has great commercial. Especially those related to Christmas. I guess their ad agecncy have great experts.

 

[eldavis]

In Croatia Pepsi is popular but not more than Coca Cola. Coca Cola have even stronger brand and it has great commercial. Especially those related to Christmas. I guess their ad agecncy have great experts.

Yes is also the same here in my country and in most countries around as well. Yes pepsi is popular but compared to coca cola, it is no where near the kind of market coca cola is pulling at the moment.

 

[King Belieal]

I think the Pepsi company focused on delivery of it's unique value proposition and it worked for them.