How Do You Create Slogans

[nomad]

If you at ads, you will see the most effective ads have some catchy phrase or slogan. These slogans are so catchy and easy to memorize that soon people will start identifying the product based on the slogan. When you are creating ads, what psychological principles do you consider while creating effective slogan? Do you let your copywriter choose the slogan or do you come up with your own?

 

[eldavis]

For most of these big companies they usually have a team that is in charge of these aspect, they go out and think of slogans for each ads then decide on the best one to use .