How does a business determine who its clients are?

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Heatman

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The company can identify by knowing their customers' personal details and preferences in a database. It means they need to build a customer database.They can differentiate between their customers based on their needs and their value to them.

Every businesses in the world already have their known identified clients or customers which is why you need to study them very well so that you will know exactly what you are offering to them.
 

Shavkat

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A business can determine who it's clients are by doing a survey to know Which demographics are most likely to patronize them.
Doing the survey and knowing the demographics can be the core of determining the target market. Of course, it also depends what kind of products or services they can offer. I did this before when accomplishing my business feasibility study.
 

Niyi Briggs

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Doing the survey and knowing the demographics can be the core of determining the target market. Of course, it also depends what kind of products or services they can offer. I did this before when accomplishing my business feasibility study.
Every kind of product has a certain demographic that it perfectly caters for.
And the survey would let you know how much of a market you have in that location.
 
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