The corporate identity of a company, the recognition of its products, and its reputation are all aspects that impact its image. Its image is how outsiders perceive it, as opposed to its identity, which is how the corporation sees itself. Its reputation is the same; it has both an internal and an external reputation. The company's reputation and image among shareholders and employees will only endure for a short period of time; the company's reputation and image among customers don't align.
How is the reputation of a company determined?
- Thread starter Shavkat
- Start date
A company reputation is determined by the quality of its products. All renown companies are known by the quality of their products. Good examples of world class companies that have world class products including Guinness, coca cola, Heineken, Canon, Toyota, Honda etc.
I believe that the reputation of a brand can be due to many factors, such as the quality of the product offered, the quality of customer service as well, good business management, having strong values, helping the communities where it operates, treating its employees well etc.
Also, how you treat your staff is a contributory factor towards the reputation of an organization. You automatically have a bad reputation when your staff complain of unpaid salaries.
Staff also play a role in determining the reputation of a business. If a staff involves in a scandal, it would affect the reputation of their workplace.
The reputation of a company is determined by the not just the business owners but by also the staffs. How the staffs react and treat others around them would definitely determine how people view the company in general.
The reputation of a company needs time to build. The company needs to consistently offer quality products and excellent customer service; have strong values and ethics; treat it's employees well and make contributions to the society.
It is actually what your business customer says about your product and service that helps you to gain more reputation. It's why you have to always make sure that they say something positive about your business.
the length of time it takes for a company to gain a positive reputation depends on its actions and efforts to build trust, credibility, and loyalty among its customers and stakeholders. With consistent effort and dedication, a company can build a strong reputation that lasts for years to come but the most funny 
thing about reputation is that building it can take so long even more than 20 years but destroying it won't take 2 seconds
thing about reputation is that building it can take so long even more than 20 years but destroying it won't take 2 secondsThe reputation of a company is determined by the quality of the products and services they offer and the kind of branding they do.
There are points that a company forces a reputation on the public and a time when customers form their own reputation about the company.
