You can improve upon the business reputation by establishing a close relationship with your clients.
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You should try as much as possible to keep offering high-quality services to your customers and never scam them in anyway so that your reputation will not be destroyed.A good name is better than gold, and that's very essential for a business. The more people trust you and believe in your product or service, the more the business grows and makes more profits.
You can have a good reputation by being honest in all your dealings, using only the best materials and offering help to your customers where needed.