I have been writing online for over a decade, and based on my experience here is the key point to write great web content.
Before you start writing, set your goal. Figure out what you want to achieve with your content. Do you want to sell products, do you want to promote product, do you want to provide information or educate your audience, etc. Once you goal is set, decide where you want to publish, then make a schedule for when you'll publish your content. Decide if you'll post every day, every week, or less often, and stick to it by making a content calendar.
A great content is the content that gets traffic and engagement.
Before you start writing, set your goal. Figure out what you want to achieve with your content. Do you want to sell products, do you want to promote product, do you want to provide information or educate your audience, etc. Once you goal is set, decide where you want to publish, then make a schedule for when you'll publish your content. Decide if you'll post every day, every week, or less often, and stick to it by making a content calendar.
A great content is the content that gets traffic and engagement.