That is the fact, idea first before fully implementing your business. Never take a shortcut, you will never succeed. If you are starting a business idea, it is natural that you would have put all your efforts into it not just today but every day. You shall focus on both emotional and financial investment. Start managing your time as per each aspect of your business and look forward to strengthening relationships with clients and customers. Always put everything into action as soon as you fully understand your idea and the right target market, who will be your forever customers. Always think, don't shrink.