If you have the mindset of starting up a business, it seems to be a very good idea if you start up in an area where you already have strong connections because the marketing effort that you're going to put into the business will be limited and building such business would be much more easier because you've already established trust and loyalty in the community. It is also critical to have connections in the area of your business because it is going to help the business grow very quickly.
Importance of starting a business in area where you have enough connection
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It's very logical, the people in your community will be happy for you could serve them. Qualified community residents will be hired. You will be protected by them against harm expecially if you're nice and friendly to them.
This was also the first thing that came to my mind. Because they know you, they would also be expecting special treatments most times and failure to do this might cause some issues between you and them in the future.
Yes, it's exactly what happens to my thrift shop. I have selected customers that purchase my goods because they belong to my social environment (friends circles). Small commerce in Latin areas works this way. The same in the case of hairdressers and in general small beauty services or taylor's services.
There is certainly an advantage setting up your business in area where you have good connection. You need less effort to make people aware of your business, and if you have already built trust with the people in the community, it is easier to sell to them.
If operating a business near the people in the community, we're also helping them save time and money. They won't anymore commute but hike in going to the business center. We can assure of their support and protection.
My general store business is not on its peak of success, but I closely observed one thing as a barber came recently Infront of my shop. And he is earning much more and honestly speaking as he hit the goal, and get the success. Beside hard work he has much more connections with people there.
You would not struggle to make sales in a location where you are well known because people would just want to patronize you out of goodwill. Just have a good reputation in that area.
Most Chinese businessmen are tight-knit when it comes to business. They tend to have a good relationship when it comes to selling things. If they do not have certain items, they will refer clients to other Chinese businessmen.