Investing in Popular Businesses

nomad

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When you are investing, it is very likely that you want to invest in popular businesses, that’s because you might be assuming that popular businesses are also profitable businesses. However, popularity doesn't always guarantee profitability. The business might be popular because it might have invested a lot of money in branding and marketing, however. it might not be making a lot of sales, or might have high running costs, therefore has less profits.
 
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eldavis

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True, people tend to go for top brands when it comes to investing, they assume since they are top brands notting can ever go wrong. The truth of the matter is anything can happen at anytime.
 

Stardom22

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That's the goodness of the well known and the renowned businesses for that matter. Investing in such businesses would be more profitable.
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I have never thought of investing internationally before. The reason being, l run a very small business that l can't reach that far.
 
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