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It cannot be denied that most companies hire people who are good looking, especially in sales. They can gain more clients and convince them the power of seeling with their looks. That is the reason why beauty products usually endorsed by celebrities because of their popularity and looks.A great companies knows how to use sex appeal to maximum. If you want to sell your product, use good looking women and your sales will triple. Guinness, coca cola, pepsi, always use sexuall attractive individuals to print their products in our minds.
Yes, you are so right, but there are celebrities but only a few are chosen to endorse a product using their sex appeal. Men and women could do it according to the invitation.