Here are some key ways businesses can prepare for the rise of Generation Z as a major consumer force:
- Build an agile digital presence and commerce experience optimized for mobile - Gen Z lives on their smartphones.
- Use authentic influencer marketing. Gen Z gravitates toward influencers they deem genuine.
- Focus on video and interactive content. They have a low attention span drawn to rich media.
- Leverage youth-centric social platforms like Snapchat and TikTok. Meet them where they are.
- Adopt transparent, socially responsible practices and messaging - Gen Z cares deeply about social causes.
- Personalize engagements and offers. They expect hyper-customization.
- Embrace Augmented Reality (AR) as a marketing channel - Gen Z is highly visual. AR bridges online and offline.
- Collect first-party data for customer insights. Gen Z values privacy and control over data sharing.
- Provide robust self-service. They prefer self-reliance and avoiding human interactions if possible.
- Test innovations continually - Adapt rapidly as their tastes and favored platforms evolve.