Dealings are the heart of business. Negotiation is important when parties with divergent interests and viewpoints depend on one another for outcomes. Companies must develop deal-making and negotiation abilities across their whole workforce, especially in those who are in charge of signing contracts. Making a deal or selecting the best no-deal option are the only two options available in any negotiation. In other words, what steps will one party do if the other does not accept the offer? Making a deal and explaining why it is superior to the competing no-deal option are your goals.