Role of Color in Creating Ads

[nomad]

There have been a lot of research on how color affects human psychology and it has been found that certain products were able to generate more sales just because they were using certain colors in their ad campaigns. It was shown that why people choose Coke over Pepsi because red is an appealing color compared to blue. Do you think the use of certain colors and visual elements in advertising influence brand perception?

 

[eldavis]

Yes Color does play an important role, like if you noticed most food companies and ads tend to make use of the color red. This is because red tend to install hunger in the viewers and it brings out the food more.

 

[fcbetting]

Red is always used for something dangerous or spcy. Coca cola have it even ti don't have spicy than sweat but it they need some darker color combine with white. Pepsi took blue.