On social media, you can either selling your own products directly, or marketing your products and drive traffic to your store to generate sales. Some social platforms have “shop” feature that allows you to sell your products. For instance, on Facebook and Instagram, You can list your product for sale. This feature saves you form creating an online store on your website or third party marketplace. When you promote, either through you pages or through ads, you are basically trying to divert social traffic to your store.